ACADEMIC UX PROJECT

Foodie You App

Challenge

This six-month project, Foodie You, challenged me to improve the user experience for nutrition services and prepared meal acquisition, tailoring solutions to each client’s specific needs. As the UX designer, I independently managed the research, ideation, and prototyping process, leveraging tools like Miro, Figma, Zoom, and Google Docs to create solutions that addressed real user pain points.

Activities

  • Secondary research

  • Interviews & surveys

  • User personas & empathy maps

  • User journeys

  • Benchmarking

  • Information architecture

  • Wireframes & prototyping

Findings

  • Users consult nutritionists for weight loss, management of chronic conditions (e.g., high blood pressure, cholesterol), or to complement regular physical activity.

  • Recommendations from acquaintances are the main factor in choosing a professional.

  • Most users feel that the nutrition plan provided does not meet their personal needs and is difficult to follow due to product costs.

Insights

  • Users with chronic non-communicable diseases (e.g., hypertension, diabetes) who haven’t used nutrition services often feel it’s unnecessary due to readily available online information.

  • Users with overweight who have used the service consider nutrition plans difficult to follow and prefer to prioritize foods based on product labeling.

  • Users who exercise regularly but continue using nutrition consultations find recommended foods expensive and seek more affordable alternatives with similar nutritional value.

User personas

User Stories

Based on the problem definition, users who are overweight, have chronic conditions, or exercise regularly need expert nutrition services to develop healthy eating habits that align with their personal goals and budget. From this, I created User Stories to define the functions required for the MVP, ensuring that all tasks aligned with user needs.

Information Architecture

We developed a site map to structure all content and features, highlighting login and user goals clearly.

Wireframes

Using the design layers, product, and chosen channels, we structured content into wireframes to visualize the platform.

Hi-Fi Prototype

The final product was designed with these UX principles:

  • Connection
    Users should feel easily connected with their nutritionist. Our chat feature provides closeness to the specialist at all times to answer questions and guide users through their nutrition journey.

  • Functionality
    The platform ensures smooth, intuitive interactions so users can access services efficiently.

  • Trust
    Users must feel the service is reliable, supporting them to achieve goals with guidance from a professional nutritionist.

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