In 2022, I worked on the launch of the Avatar theme for Echo devices with Alexa, collaborating closely with Disney’s creative materials. The challenge was to adapt the provided visuals into multiple formats—ranging from homepage heroes to desktop and mobile banners—while maintaining consistency across both brands. My approach focused on designing assets that not only reflected the magical world of Avatar but also encouraged customers to explore the new Alexa theme. In total, I delivered 30 assets tailored for the US market, boosting engagement with Alexa and showcasing the potential of themes in everyday use.