AMAZON DEVICES BRAND STUDIO
Alexa, Avatar theme launch
UI/UX + Marketing Campaign | Alexa × Disney Collaboration
Tools
UI Design — Bringing Pandora to Echo
For the 2022 launch of the Avatar Theme for Alexa, I collaborated with Disney’s creative team to adapt the film’s visuals into a functional, accessible interface for Echo devices. I focused on clarity and contrast, ensuring the themed experience felt immersive while staying intuitive and inclusive for all users.
Marketing Design — Multi-Format Assets
I created 30+ assets for the U.S. market, including homepage heroes and mobile banners. Each piece balanced Disney’s cinematic style with Amazon’s design standards, inviting customers to explore the new Alexa theme and discover how entertainment can enhance everyday interactions.
