During Amazon’s fall device launch season, which included Fire TV, Kindle, Echo, Ring, and more, I tackled the challenge of adapting smaller images (1000x1000) to fit our larger 3000x2000 templates. To meet the requirements for over 200 traffic assets, I leveraged Adobe Firefly and AI prompting to expand and edit images while preserving quality and brand consistency. This approach allowed us to deliver visually striking assets for the launch event, ensuring each device was presented in the best possible light across Amazon’s platforms.

AMAZON DEVICES BRAND STUDIO

Amazon Devices Fall Launch

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Echo Hub

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Alexa, Avatar theme launch