AMAZON DEVICES BRAND STUDIO
Amazon Devices Fall Launch
Design & Localization | UI/UX | AI-assisted image production
During Amazon’s fall device launch season — which included Fire TV, Kindle, Echo, and Ring — I contributed to multiple design initiatives supporting global campaigns.
Tools
Echo Show 5 — UI Design
I designed and refined the interface for the Echo Show 5, balancing clarity, accessibility, and visual hierarchy. Drawing from Amazon’s design system and UX best practices, I optimized layouts for legibility across small screens and tested visual density to ensure seamless navigation. My work focused on enhancing usability while preserving brand coherence across the Echo ecosystem.
Fire TV Omni QLED — Marketing Assets
For the Canada market, I created over 25 localized traffic assets showcasing the Fire TV Omni QLED series. I adapted visuals and copy to meet regional standards, ensuring each asset aligned with Amazon’s brand voice while resonating with local audiences.
AI-Enhanced Production Workflow
To meet a large-scale request of 200+ traffic assets, I implemented a streamlined workflow using Adobe Firefly and prompt-based AI image editing. By expanding smaller 1000×1000 images into 3000×2000 templates, I maintained visual fidelity and consistency across product families. This integration of AI not only accelerated delivery but also elevated the overall quality of the visuals presented during the launch event.
