Kindle Colorsoft

For the launch of the Kindle Colorsoft, Amazon’s first-ever Kindle with a full-color, I produced 40 assets in English and Spanish within just 5 days. Leveraging my prior launch experience, I proposed a strategy to look for direction in previous Kindle launches. I created a Figma file with references for the creative directors, which helped align the team, streamline rounds of feedback, and ensure consistent direction. This approach allowed us to deliver impactful assets on time, helping customers discover and engage with the new Kindle Colorsoft.