For the launch of the Kindle Colorsoft, Amazon’s first-ever Kindle with a full-color, high-contrast screen designed to bring covers and content to life, I produced 40 assets in English and Spanish within just 5 days. Leveraging my prior launch experience, I proposed a clear creative strategy that aligned the team, streamlining rounds of feedback and ensuring consistent direction. This approach allowed us to deliver impactful assets on time, helping customers discover and engage with the new Kindle Colorsoft.