AMAZON DEVICES BRAND STUDIO
Kindle Colorsoft
Device launch of the Kindle Colorsoft, Amazon’s first-ever Kindle with a full-color display
Tools
Produced 40 digital assets for the launch of the new Kindle in the U.S. market, in both English and Spanish.
My work included creating traffic assets for the Amazon website, social media, and email campaigns. Collaborating closely with art directors and creative leads, I proposed a reference strategy inspired by previous Kindle launches and built a Figma file with visual guidelines to align the team and streamline feedback rounds, ensuring a timely delivery.
Design Thinking
I focused on emphasizing the Kindle Colorsoft’s vibrant new display while upholding the brand’s minimalist aesthetic. The design applied Kindle’s established visual guidelines, using a clear hierarchy that showcased the device’s color capabilities through bright, product-centered imagery balanced with the new Amazon Ember Modern typography. Neutral backgrounds and generous spacing highlighted the screen’s vividness while preserving Kindle’s signature tone of readability and clarity.
