For the launch of the Kindle Paperwhite and Kindle Paperwhite Signature Edition, I produced 44 assets in just six days despite an initially unclear creative direction. Leveraging my experience from previous Amazon launches, I proposed a strategy that helped the team align and move forward cohesively. Through multiple rounds of feedback and collaboration, we successfully delivered assets that guided customers to explore and learn more about the new Kindle Paperwhite lineup, ensuring a smooth and engaging launch experience.