Kindle Paperwhite & Signature Edition

For the launch of the Kindle Paperwhite and Kindle Paperwhite Signature Edition, I produced 44 assets in just six days despite an initially unclear creative direction. To address the initial lack of direction, I created a Figma file with a mood board that helped align the team and provide a clear path forward. Through multiple rounds of feedback and collaboration, we successfully delivered assets that guided customers to explore and engage with the new Kindle Paperwhite lineup, ensuring a smooth and impactful launch experience.