AMAZON DEVICES BRAND STUDIO
Kindle Paperwhite & Signature Edition
Device launch of the Kindle Paperwhite and Kindle Paperwhite Signature Edition
Tools
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Produced 44 digital assets for the U.S. launch
Collaborating with art directors and creative leads, I contributed to assets for Amazon’s website, social media, and email campaigns. To address the project’s initially unclear creative direction, I created a Figma file featuring a curated mood board and visual references that helped align the team and establish a cohesive design approach early on. My proactive coordination ensured efficient feedback rounds and consistent execution across all deliverables.
Design Thinking - Preserving accessibility between text and lifestyle backgrounds
Working under the art director’s guidance, I followed Kindle’s brand standards while establishing visual coherence for the new lineup. The design approach emphasized clarity, balance, and functionality — key aspects of Kindle’s identity — while subtly highlighting the Paperwhite’s refined display. Clean compositions, soft lighting, and neutral tones underscored the product’s readability and comfort, creating a calm and inviting aesthetic that resonated with the Kindle brand experience.
